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The State of Connectivity in Scotland

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Scotland ConnectedSome very interesting statistics on the state of connectivity in Scotland have recently been published in Ofcom’s annual Communications Market Report: Scotland.

A good summary can be found on the All Media web site

Some keynote findings include:

  • The use of mobile phones to access the internet has grown faster in Scotland than anywhere else in the UK. Forty four per cent of the adult population in Scotland now access the Net using mobile phones, an increase of 13 percentage points on last year
  • Scottish mobile phone users also reported greater use of online activities than the UK average for visiting websites (50 per cent compared to 39 per cent), accessing email (45 per cent compared to 37 per cent), and social networking (44 per cent compared to 37 per cent)
  • While smartphone ownership in Scotland increased by 13 percentage points to 45 per cent of adults, this is still below the UK average of 51 per cent. Surprisingly, Scotland has the highest satisfaction levels for connecting to the internet via a mobile network with 93% being satisfied with their ability to do so compared to the UK average of 88%
  • A quarter of households in Scotland now own a tablet computer, an increase from 11% last year
  • Home broadband take-up in Scotland increased from 68 per cent in 2012 to 70 per cent in 2013, continuing the upward trend from 2011, though below the UK average of 75 per cent. In Glasgow, however, broadband penetration has remained static at 50% of households, the same figure as 2011
  • In total, three-quarters of households in Scotland (76 per cent) had access to the Internet in 2013 by using broadband, mobile phone or narrowband Internet, an increase of six percentage points year-on-year but slightly lower than the UK average of 80 per cent

You can read the full summary on the All Media web site at http://www.allmediascotland.com/broadcasting/52493/mobile-internet-use-grows-in-scotland-finds-media-report

As usual, all comments and feedback are very welcome.

Take care.

Kube Networks


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